KATY PERRY ROCKED THE SUPERBOWL

The Super Bowl delivered its highest overnight TV rating ever, and I can't say I'm surprised. The football was great, but if you ask me, football is football. Katy Perry's performance, on the other hand, was a total game changer.

She delivered the performance of a lifetime. No easy feat, considering Beyonce and Bruno Mars have set the bar high over the past few years.

What she did do that left me in awe? She delivered not just a concert, but an experience. It felt like the opening of the Olympics. She tastefully pushed boundaries, respecting the sport, her fellow performers, and the audience. It's refreshing to see something so exciting, yet tasteful on TV. What a positive role model.

Her voice penetrated the TV set. It transcended the airwaves. If you didn’t pay attention to her before, you will now. In the time that I’ve known her, she’s done everything she’s set out to do. She’s living her dream. 

Congratulations, Katy.

Phil Pallen

Santa Monica Blvd. and 7th St., Santa Monica, CA

Phil Pallen is a brand and social media strategist based in Los Angeles. His roster comprises of recognized personalities from TV shows like Shark Tank, X Factor, Project Runway and Dr. Oz, along with passionate entrepreneurs. Hype from Phil's social media campaigns have garnered press from more than 100 international media outlets. Outside of consulting, Phil speaks at conferences across the US and teaches social media strategy in LA.