VERSATILITY

It used to be that if you were a songwriter writing for other artists, then that’s all you did. You were never the artist too and you very rarely crossed genres. If you wrote Pop then that is where you stayed.

But now, thanks to the evolution brought upon us by things like the Internet, everything has changed. And that is what I love about this point in time. Now, you can be more than just one thing. If you can manage to find your voice and the flexibility to to use it to tell your stories in different structures, then there are no more restrictions.

Sitting down with Gabriel Mann reminded me of the huge playing field that songwriters have the freedom to explore. You can write show tunes, Country songs, compose for Film and TV, write for other artists, write a theme song or a commercial, a lullaby for your first child, or an inspirational song for your staff when you need to keep them going - the possibilities are endless.  

It doesn't matter how your voice is heard. All that matters is that it is heard.

Phil Pallen

Santa Monica Blvd. and 7th St., Santa Monica, CA

Phil Pallen is a brand and social media strategist based in Los Angeles. His roster comprises of recognized personalities from TV shows like Shark Tank, X Factor, Project Runway and Dr. Oz, along with passionate entrepreneurs. Hype from Phil's social media campaigns have garnered press from more than 100 international media outlets. Outside of consulting, Phil speaks at conferences across the US and teaches social media strategy in LA.